SEO Workflow Management (Execution Phase)

0:00 Many businesses don’t have an SEO workflow and it shows in how they operate. 0:04 Let me show you what you are missing. What is an SEO workflow? 0:06 An SEO workflow is a set of steps that you can follow to achieve good SEO results. 0:11 Every workflow is broken down into clear, repeatable steps that lead to the end 0:16 goal, which creates a reliable path that teams can follow for consistent results. 0:21 Some popular examples of SEO workflows include creating and publishing 0:25 content, optimizing and refreshing existing content, and running SEO tests. 0:31 However, each company sets up its workflows differently based 0:35 on what works for each team. Do you need an SEO workflow? 0:37 Many businesses don’t need an SEO workflow, yet having one makes a 0:41 difference in how they operate and grow. 0:44 SEO workflows make teams more efficient by creating standard 0:47 processes that anyone can follow. 0:50 This means new team members can join and quickly understand how things 0:54 work while existing team members can handle tasks consistently. 0:59 As your SEO team grows, these processes become even more important. 1:03 The core parts of the SEO stay the same. 1:05 Create great content, getting quality backlinks from sites in your 1:09 industry, following EEAT principles, and maintaining solid technical SEO. 1:14 A proper workflow ties all these elements together and keeps your team 1:18 focused on what matters the most. Who handles SEO workflows? 1:20 The responsibility for organizing the SEO workflow depends on different 1:25 factors like the structure of your marketing team, how many people work in 1:29 the organization, and SEO strategies. 1:32 We can argue for one person to be responsible for 1:35 creating and maintaining them. 1:37 An SEO manager or marketing manager should lead these tasks at a management level. 1:42 This person may work in your company or be your agency account manager 1:47 if you hire an external agency. 1:49 This manager should create and maintain your SEO workflows. 1:53 Some team members like content writers and link builders will handle their 1:57 own tasks, but the manager should guide the work and direct your SEO workflows. 2:03 Hey, if you’re enjoying this video, please consider subscribing. 2:06 Our goal at SEOTesting is to save you time so you spend less time pulling data 2:10 into Excel and more time thinking about how to get more traffic from Google. 2:14 Now, back to the video. Benefits of SEO workflows 2:16 Using SEO workflows helps teams stay organized and consistent with their work. 2:21 When you have defined processes for creating content, updating pages, 2:25 and building links, everyone on the team can follow the same steps. 2:29 If someone leaves the company, other team members can easily continue their 2:33 work without confusion or delays. 2:35 Your team can make the processes better over time as well. 2:39 As new people join, they might notice things in the workflow 2:42 that don’t add value anymore. 2:44 They can suggest removing these steps to make the processes smoother. 2:49 This helps the whole team work faster and smarter. 2:52 The biggest advantage comes for your managers. 2:54 With clear workflows, they can spend less time checking with every small task. 2:59 Instead, they focus on bigger goals that matter more to the business. 3:03 This makes a real difference, especially for smaller companies 3:07 that must use their time wisely. Different types of SEO workflows 3:09 Different types of SEO workflows vary based on business size and sector. 3:14 Most businesses use content, which is why content SEO workflows are important. 3:19 Now, let’s look at these different workflows in more detail. 3:22 Consistent publishing of new content supports a strong SEO strategy. 3:26 It helps you get more clicks, reach more customers, show EAT to 3:31 Google and build brand authority. 3:34 For this reason, you need an SEO workflow for new content. 3:37 Each business will have a different workflow, but you 3:40 might follow a process like this. 3:42 Do the content research and create a brief. 3:45 The brief is approved. 3:47 The writer drafts the article. 3:49 The team reviews it. 3:50 The writer revises and creates a new draft. 3:53 The team reviews and or approves the second draft and the content 3:58 is published when it’s approved. 4:00 A content optimization workflow takes a different approach. 4:03 They focus more on filling gaps and improving existing 4:07 content than researching. 4:09 An SEO workflow for content optimization might look like this. 4:13 Find low quality content. 4:14 Identify missing content or questions, do a content gap analysis by checking what 4:20 competitors cover, rewrite the content and add missing information, publish 4:25 the updated version, request re indexing with Google Search Console, and set up 4:31 an SEO test to see if clicks increase. 4:34 The content quality review workflow involves reviewing all 4:37 the content on the site, including good and low quality pieces. 4:41 A simple content quality review workflow might look like this. 4:45 Identify low quality content, decide if you will refresh or delete each piece, 4:51 add the pieces to refresh to the content calendar, and complete the refresh tasks. 4:56 The CTR optimization workflow involves fine tuning meta titles, 5:01 descriptions, and content to increase clicks from search results. 5:05 A workflow for CTR optimization could look like this. 5:08 Identify pages with a low CTR. 5:11 Find queries with high search volume. 5:13 Compare meta titles, descriptions, and page titles with competitors. 5:17 Rewrite what you think needs to be rewritten. 5:20 Publish the changes and create SEO tests to see if changes improved CTR. 5:25 SEO workflows are not limited to creating or updating pieces of content. 5:31 You can have an SEO workflow that guides your entire content strategy. 5:35 Within this workflow, you have details about your research stage. 5:39 It shows what content you will research, who is in charge, and what you expect. 5:45 You should also have a plan for content distribution. 5:48 How many pieces of content will you publish each week or month? 5:52 How many pieces will you update? 5:54 Who will manage the content side of your SEO strategy? 5:57 A focused SEO workflow answers all these questions. 6:00 Now, if you want to make the most out of your Google Search Console 6:04 data, use SEOTesting to set up SEO tests and know what changes 6:09 to your site increase traffic. 6:11 We have a 14 day free trial for you to test it. 6:13 Sign up using the link in the description. 6:15 Thanks for watching!