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Experienced AEO consulting
AI Overviews, ChatGPT, Perplexity, and Gemini now answer questions your buyers used to click through for. I help brands become the source those systems cite, with the same evidence-based approach I bring to fractional SEO.
No one can guarantee placement in AI answers. Anyone who promises you citations in ChatGPT or a spot in AI Overviews is selling something else. What I can do is measurably increase the likelihood that your business is understood, trusted, and cited, then show you the data either way.
Bryan Reynolds SEO and AI Visibility Consultant
AI answers are taking clicks you used to earn
I published my own research on how AI Overviews change click-through rates rather than repeating someone else’s numbers. Read the full analysis in AI Overview traffic loss: CTR benchmarks for SEO in 2026. The short version: rankings alone no longer guarantee the click. Being the source the answer cites is the new position one.
What answer engine optimization is
Answer engine optimization (AEO), also called generative engine optimization (GEO) or AI search optimization, is the practice of structuring your content, entities, and authority signals so that AI systems can understand, trust, extract, and cite your brand in the answers they generate. It builds on SEO fundamentals rather than replacing them.
Want the full methodology? Start with the AEO masterclass and the AEO checklist.
What I actually do
- AI visibility audit
- Where you appear (and don’t) across AI Overviews, ChatGPT, Perplexity, and Gemini for the queries that matter, plus the technical and content reasons why.
- Entity and content work
- Restructuring key pages for answer-first extraction: clear entities, direct answers, self-contained passages, and consistent terminology across your site.
- Structured data
- Schema that accurately reflects visible content — the kind that improves machine understanding, not the kind that triggers manual actions.
- Authority signals
- E-E-A-T groundwork: authorship, citations, first-party evidence, and the third-party corroboration AI systems lean on when choosing sources.
- Tracking and reporting
- Monitoring AI citations, AI-referral traffic, and answer-feature presence over time, so you can see whether the work is moving anything.
AEO builds on SEO. It doesn’t replace it.
Google has been clear that there are no special optimizations for AI Overviews beyond strong search fundamentals: crawlability, useful content, and structured data that matches the page. That’s why AEO works best as a layer on sound SEO, and why it pairs naturally with a fractional SEO engagement. If your foundations are weak, we fix those first; polishing content for AI extraction on a site Google can’t crawl properly is money wasted.
Proof from the field
For one SaaS client, this work doubled lead generation coming from AI tools like ChatGPT and Claude. That engagement is under wraps publicly — reach out and I’m happy to walk through the details on a call.
Who this is for
SaaS and B2B teams
Your buyers ask ChatGPT and Perplexity for tool recommendations. Being cited there is pipeline, not vanity.
Agencies
White-label AEO audits and strategy you can deliver to clients under your brand, like my white-label link building.
Content-led brands
You’ve invested in content that ranks. AEO protects that investment as answers replace blue links.
How results are measured
Leading indicators come first: AI citation and mention counts for target queries, AI-referral sessions in analytics, presence in AI Overviews and featured answers, and extraction quality when systems quote you. Outcomes follow: qualified leads and signups attributed to AI referrals. I set the baseline in week one so every later report compares against something real. Expect honest reports — including when a tactic didn’t move anything.
Straightforward hourly pricing
AEO consulting is billed at $125 per hour. Typical starting scopes below; every engagement is scoped to your site and goals before work begins.
AI visibility audit
Where you stand across the major answer engines, why, and a prioritized fix list.
Optimization sprint
Entity, content, and schema work on your highest-value pages, ready to ship.
Ongoing tracking
Monthly citation monitoring, iteration, and reporting after the initial work.
Common questions
What’s the difference between AEO and GEO?
Is AEO just SEO with a new name?
Can you guarantee we’ll show up in ChatGPT or AI Overviews?
How long before we see movement?
Does structured data guarantee AI citations?
We already have an SEO agency. Does this still fit?
Request an AI visibility check
Send your URL and I’ll take a first look at how you show up across the major answer engines, with one or two things you can fix right away. If it makes sense to go deeper, we’ll scope it from there.
Prefer to talk? Book a call, or text (785) 917-0362.