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Senior SEO leadership, without the full‑time hire
I’m Bryan Reynolds, a fractional SEO consultant with 15+ years in search. I bring strategy and hands-on execution to SaaS companies, finance brands, agencies, and local businesses, on a month-to-month basis with clear pricing and reporting.
Prefer texting? Send your URL to (785) 917-0362.
What is fractional SEO? Fractional SEO is a part-time engagement with a senior SEO consultant who provides both strategy and execution. You get experienced leadership, prioritized deliverables, and accountability without the salary, benefits, and ramp-up time of a full-time hire.
Recent client outcomes
Client type, goal, what we did, and the measured result. Full write-ups, including work on regulated YMYL sites, are in the case studies.
Turning traffic into demo requests
- Rebuilt the keyword map around buyer intent
- Shipped briefs and an internal-link plan for key commercial pages
Doubling a local jeweler’s Google traffic
- Built out service and product pages with conversion-first on-page work
- Google Business Profile interactions up 57% in four months (158 to 248 per month)
Audits clients actually understand
- Prioritized the technical backlog by impact and effort
- Delivered content briefs and a measurement plan
What working together looks like
SEO compounds, but it should never be mysterious. This is the typical timeline, so you always know what happens next.
7 days
- Baseline diagnostics across technical, indexing, and on-page
- A quick-wins list, highest impact first
- A measurement plan: what we track and why
30 days
- Strategy and a keyword map aligned to search intent
- A content plan with briefs your writers can ship
- Internal linking and page improvements underway
60–90
- Compounding gains: rankings, traffic, and leads
- Ongoing technical backlog and implementation support
- Reporting and iteration: what worked, what didn’t, what’s next
Fractional consultant, in-house hire, or agency?
All three can work. The right choice depends on budget, how fast you need senior judgment, and how much execution support your team already has.
| Factor | In-house SEO | Agency | Fractional consultant |
|---|---|---|---|
| Cost | Salary plus benefits | Monthly retainer, often with minimums | Pay only for the hours you need |
| Seniority | Depends on who you can afford to hire | Senior on the pitch, junior on the account | Senior expertise on every task |
| Flexibility | Fixed role and hours | Scoped to the contract | Scales up or down month to month |
| Accountability | Direct, but a single point of failure | One of many accounts in a queue | Direct line to the person doing the work |
| Commitment | Long-term hire | Usually 6–12 month contracts | Month-to-month or project-based |
Who you’ll be working with
I’ve spent 15+ years in SEO across SaaS, online education, finance, and local businesses, leading strategy and doing the hands-on work: audits, keyword maps, content briefs, technical backlogs, and reporting tied to business outcomes.
My rule is simple: every hour should move a metric you care about. No SEO theater, no busywork, no reports nobody reads.
“Bryan’s got a knack for crafting SEO strategies that really fit our marketing team’s needs. His attention to detail with content planning has been pure gold.”
“Bryan’s got a deep understanding of SEO, and he’s a pleasure to work with. Been very happy with the results he’s delivered.”
“Bryan got straight to work, identifying areas to boost traffic to our website and grow our music brand. His insights were actionable.”
Transparent, project-based pricing
Start with the piece you need most. Ongoing engagements are available as monthly SEO packages.
Website audit
A full-site audit that surfaces the fastest ways to grow traffic and conversions.
SEO strategy
A tailored roadmap built around your goals, resources, and competition.
Keyword research
High-impact terms mapped to intent, ready for content and page planning.
Technical fixes
Crawling, indexing, and performance issues found, prioritized, and resolved.
Related services and free resources
Content written to rank and convert, from briefs we build together.
Estimate what organic growth is worth before you invest.
Ongoing strategy and execution at a predictable monthly rate.
For agencies that need link building delivered under their brand.
Playbooks for dentists, lawyers, fintech, home services, and more.
The roadmap format I build for clients, ready to fill in.