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Q: What should I know before hiring an SEO copywriter?

Look for a copywriter who understands both writing and technical SEO. Ask for their portfolio, their process for keyword research, and their experience in your industry. A good copywriter should be asking about your goals, not just your word count.

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SEO copywriters create web content that builds a direct bridge between your audience’s needs and your business goals. For eCommerce sites, blogs, or critical landing pages, our expertise ensures your message resonates with users and search engines alike.

We elevate your brand voice, build user trust, and transform your website into a powerful, automated marketing tool. This is why top companies hire the best SEO writers.

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How to Hire a Useful SEO

Don’t just take our word for it. Listen to this advice directly from Google on what to look for when hiring an SEO professional.

“If you want long-term success, there aren’t any quick magical tricks that an SEO will provide so that your site ranks number one.”
– Maile Ohye, Google Search Team

Show Full Video Transcript

0:00
hi I’m Miley oay and I work with Google
0:03
search i’ like to share advice to help
0:05
you hire a useful SEO and prevent hiring
0:09
a bad SEO one who you might pay a lot of
0:11
money without positive results or even
0:14
worse one who implements Shady practices
0:16
on your website that result in a
0:18
reduction in search rankings SEO stands
0:21
for search engine optimization to some
0:25
SEO seems like black magic having worked
0:28
with Google search for over a decade
0:30
what I’ve learned is that first it’s not
0:33
black magic and second if you want
0:36
long-term success there aren’t any quick
0:39
magical tricks that an SEO will provide
0:41
so that your site ranks number one it’s
0:44
important to note that an seo’s
0:46
potential is only as high as the quality
0:49
of your business or website so
0:51
successful SEO helps your website put
0:54
your best foot forward so that it ranks
0:56
appropriately in the spot where an
0:59
unbiased potential customer would expect
1:01
your site to be seen a successful SEO
1:04
also looks to improve the entire
1:06
Searcher experience from search results
1:09
to clicking on your website and
1:10
potentially converting a good SEO will
1:13
recommend best practices for a search
1:16
friendly site from Basic things like
1:19
descriptive page titles for a blog or
1:21
small business to more complex things
1:23
like language mark for a multilingual
1:26
Global site seos ensure that you’re
1:29
serving your your online customers a
1:31
good experience especially those coming
1:33
from a search engine and that your site
1:35
is helpful whether they’re using a
1:37
desktop computer or mobile phone in most
1:40
cases the SEO will need 4 months to a
1:43
year to help your business first
1:45
Implement improvements and then see
1:47
potential benefit my strongest advice
1:50
when working with an SEO is to request
1:53
that they corroborate their
1:54
recommendation with a documented
1:57
statement from Google either in a help
1:59
center AR article video or Google
2:02
response in a forum that supports both
2:04
one the seo’s description of the issue
2:07
that needs to be improved to help with
2:09
ranking and two the approach they
2:12
prescribe to accomplishing this task
2:14
requesting these two bits of information
2:17
will help prevent hiring a poor SEO who
2:19
might otherwise convince you to do
2:21
useless things like add more words to
2:24
the keywords metat tag or buy links
2:27
because if you search for Google advice
2:29
on this topic you’d see blog posts and
2:32
videos from us that clearly explain that
2:35
adding keywords to The Meta tag wouldn’t
2:37
help furthermore while Google uses links
2:40
for page rank our documentation
2:42
highlights that we strongly advise
2:44
against the approach of buying links for
2:46
the purpose of increasing page rank one
2:49
basic rule is that in a majority of
2:51
cases doing what’s good for SEO is also
2:54
doing what’s good for your online
2:56
customers things like having a mobile
2:58
friendly website good navigation and
3:01
building a great brand additionally if
3:04
you’re a more established brand with
3:06
complicated Legacy systems then good
3:08
search-friendly best practices likely
3:11
involves paying off some of your sit’s
3:13
technical debt such as updating your
3:15
infrastructure so that your website is
3:17
agile and able to implement features
3:19
faster in the long term if you own a
3:22
small local business you can probably do
3:24
the initial work yourself check out our
3:27
30-minute video series on how to build
3:29
an online presence for your local
3:31
business now if you still believe you
3:33
want to hire an SEO here’s a general
3:36
process one conduct a two-way interview
3:40
with your potential SEO check that they
3:42
seem genuinely interested in you and
3:45
your business two check their references
3:49
three ask for and you’ll probably have
3:51
to pay for a technical and search audit
3:55
four decide if you want to hire let’s
3:58
break this down and start with step one
4:01
conduct a two-way interview in the
4:04
interview here are some things to look
4:06
for a good SEO doesn’t Focus only on
4:09
search engine ranking but how they can
4:11
help your business so they should ask
4:14
questions like what makes your business
4:17
content and or service unique and
4:19
therefore valuable to customers they’ll
4:21
want to know this information to make
4:23
sure it’s highlighted on your website
4:25
for your current and potential new
4:27
audience two what does your your common
4:30
customer look like and how do they
4:32
currently find your website three how
4:35
does your business make money and how
4:37
can search help four what other channels
4:41
are you using offline advertising social
4:44
networks five who are your competitors
4:48
what do they do well online and
4:50
potentially offline if the SEO doesn’t
4:53
seem interested in learning about your
4:55
business from a holistic standpoint look
4:58
elsewhere it’s difficult to do good SEO
5:00
without knowing about a business’s goals
5:03
their customers and other existing
5:05
marketing efforts SEO should complement
5:08
your existing work the second step in
5:10
hiring an SEO is to check
5:13
references if your potential SEO
5:15
provides prior clients be sure to check
5:18
their references you want to hear from
5:20
past clients that the SEO was able to
5:22
provide useful guidance and worked
5:25
effectively with their developers
5:27
designers ux researchers and marketers a
5:31
good SEO should feel like someone you
5:33
can work with learn from experiment with
5:36
and who genely cares about you and your
5:38
business not just getting your site the
5:40
highest rank as ultimately those
5:43
techniques rarely last long if they work
5:45
at all they’ll want to educate you and
5:47
your staff on how search engines work so
5:50
that SEO becomes part of your general
5:52
business operations step three is to
5:55
request a technical and search audit if
5:59
you trust reest your SEO candidate give
6:01
them restricted view not full or right
6:04
access to your Google search console
6:06
data and even your analytics Data before
6:09
they actually modify anything on your
6:11
website have them conduct a technical
6:14
and search audit to give you a
6:16
prioritized list of what they think
6:18
should be improved for SEO if you’re a
6:20
larger business you can hire multiple
6:22
seos to run Audits and prioritize
6:24
improvements see what each has to say
6:27
and then determine who you could work
6:29
with the best
6:30
in the audit the SEO should prioritize
6:33
improvements with a structure like one
6:36
the issue two the suggested Improvement
6:39
three an estimate on the overall
6:42
investment in other words the time
6:45
energy or money it would take for your
6:47
developers to implement the Improvement
6:50
and for Google search as well as
6:51
Searchers and customers to recognize the
6:54
Improvement the SEO will need to talk
6:56
with your developers to better
6:58
understand what technical con restraints
6:59
may exist four the estimated positive
7:03
business impact the impact might be a
7:06
ranking Improvement that will lead to
7:08
more visitors and conversions or perhaps
7:11
the positive impact comes from a backend
7:13
change that cleans up your site and
7:15
helps your brand be more agile in the
7:16
future five a plan of how to iterate and
7:20
improve on the implementation or perhaps
7:23
how to experiment and fail fast should
7:25
the results not meet
7:27
expectations that covers the structure
7:29
of the technical and search audit now
7:32
let’s talk about each of these audits
7:33
individually in the technical audit your
7:36
SEO should be able to review your site
7:39
for issues related to internal linking
7:41
cability URL parameters server
7:44
connectivity and response codes to name
7:47
some if they mention that your site has
7:49
duplicate content problems that need to
7:51
be corrected make sure they show you the
7:54
specific URLs that are competing for the
7:56
same query or that they explain it
7:58
should be cleaned up for long-term site
8:00
Health not initial growth I mention this
8:03
because lots of duplicate content exists
8:05
on websites and often it’s not a
8:07
pressing problem in the search audit
8:10
your potential SEO will likely break
8:12
down your search queries into categories
8:15
like branded and unbranded terms branded
8:18
terms are those with your business or
8:20
website’s name like a search for Gmail
8:23
is a branded term while the search for
8:25
email is an unbranded or general keyword
8:28
an SEO should make sure that for Branded
8:31
queries such as Gmail your website is
8:34
providing a great experience that allows
8:36
customers who know your brand or website
8:38
to easily find exactly what they need
8:41
and potentially convert they might
8:43
recommend improvements that help the
8:45
entire Searcher experience from what the
8:47
Searcher sees in search results to when
8:49
they click on a result and use your
8:51
website for unbranded queries an SEO can
8:54
help you better make sense of the online
8:56
competitive landscape they can tell you
8:59
things like here are the types of
9:01
queries it would make sense for your
9:02
business to rank but here’s what your
9:04
competition has done and why I think
9:06
they rank where they do for instance
9:09
perhaps your competition has great
9:11
reviews really sharable content or they
9:14
run a highly reputable site an SEO will
9:17
provide recommendations for how to
9:19
improve ranking for these queries and
9:21
the entire Searcher experience they’ll
9:23
introduce ideas like update obsolete
9:27
content they might say your site is
9:30
suffering because some of your well-
9:32
ranking content is obsolete has poor
9:34
navigation a useless page title or isn’t
9:37
mobile friendly let’s improve these
9:39
pages and see if more website visitors
9:42
convert and purchase or if they can
9:44
Micron convert meaning that perhaps they
9:46
subscribe or share
9:48
content improve internal linking your
9:51
SEO might say your site is suffering
9:54
because some of your best articles are
9:56
too far from the homepage and users
9:58
would have a hard time finding it we can
10:01
better internally link to your content
10:03
to feature it more
10:04
prominently generate Buzz the SEO might
10:08
say you have great content but not
10:11
enough people know we can try to get
10:13
more user interaction and generate Buzz
10:16
perhaps through social media or business
10:18
relationships this will help us attract
10:20
more potential customers and perhaps
10:23
Garner natural links to your site learn
10:26
from the
10:27
competition your SEO might explain
10:30
here’s what your competitors do well can
10:32
you reach parody with this and
10:34
potentially surpass them in utility or
10:37
can you better show customers your
10:38
business’s unique
10:40
value again a good SEO will try to
10:43
prioritize what ideas can bring your
10:45
business the most Improvement for the
10:47
least investment and what improvements
10:50
may take more time but help growth in
10:52
the long term once they talk with you
10:55
and other members of your team such as
10:57
developers or marketers they’ll help
10:59
your business Forge a path ahead the
11:02
last thing I want to mention is that
11:04
when I talk with seos one of the biggest
11:07
holdups to improving a website isn’t
11:09
their recommendations but it’s the
11:11
business making time to implement their
11:14
ideas if you’re not ready to commit to
11:16
making SEO improvements while getting an
11:19
SEO audit may be helpful make sure that
11:22
your entire organization is on board
11:25
else your SEO improvements may be
11:27
non-existent regardless of who you
11:29
higher so that wraps it up thanks for
11:32
watching and best of luck to you and
11:34
your business

Our SEO Copywriting Services

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A YMYL SEO case study for North American Savings Bank

Challenge: Flat Traffic & Over-Reliance on Paid Ads

NASB’s organic growth was stalled, generating only $300K annually from search. Their site was outdated, had weak keyword rankings, and no long-term SEO strategy for their core mortgage offerings.

Solution: A Full-Funnel SEO & Content Overhaul

We executed a comprehensive program focused on high-intent keyword research, a full website redesign, technical SEO improvements, and creating high-authority YMYL content (calculators, videos, guides) to build user trust and answer borrower questions.

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Transparent SEO Copywriting Pricing

Leverage affordable SEO copywriting services without compromising on quality. Hiring a freelance copywriter is a cost-effective alternative to building an in-house team.

Service	Description	Starting At
Blog Content	Engaging, keyword-optimized articles	$55 / post
Landing Pages	Conversion-focused copy for campaigns	$55 / page
In-Depth Articles	Long-form, authoritative content	$69 / article
Product Descriptions	Keyword-rich eCommerce copy	$15 / item

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“Bryan has a deep knowledge of SEO, he does a great job, is very professional, and is easy to work with. I’ve enjoyed working with him in the past, and will be working with him again in the near future.”

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Who is MySEOConsult?

MySEOConsult is led by Bryan Reynolds, a professional SEO and content writer with over a decade of experience. Recognized by SurferSEO as one of their top performers, Bryan is the senior SEO copywriter businesses turn to for tailored solutions.

His creative approach marries data with innovation, producing compelling copy that advances your business goals. When you hire us, you get his direct expertise.

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FAQs About Hiring an SEO Copywriter

What should I know before hiring an SEO copywriter?

Look for a copywriter who understands both writing *and* technical SEO. Ask for their portfolio, their process for keyword research, and their experience in your industry. A good copywriter should be asking about your goals, not just your word count.

How does SEO copywriting improve rankings?

SEO copywriting improves rankings by incorporating targeted keywords naturally into high-quality content that answers a searcher’s query. This tells Google your page is a relevant, authoritative answer, boosting user engagement and conversions.

Why not just use a cheap writer from Fiverr?

You get what you pay for. Cheap services often deliver generic, keyword-stuffed content that Google ignores. A professional SEO copywriter provides strategy, research, and conversion optimization, which is the difference between SEO and basic content writing. It’s an investment, not an expense.

Can you rewrite my existing content for SEO?

Absolutely. We call this content optimization. We can assess your existing content with an SEO Analysis Report, integrate relevant keywords, improve structure, and optimize it to perform better while keeping your brand voice.

Are revisions really unlimited?

Yes. We offer unlimited revisions within the scope of the original brief. We aren’t happy until you are 100% satisfied with the final product.

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Hire a Freelance SEO Copywriter to Boost Rankings, Conversions, and Revenue

Featured In

Why Hire an SEO Copywriter?

More Than Words. We Deliver a Content Engine.

How to Hire a Useful SEO

Our SEO Copywriting Services

For Businesses & Brands

For Agencies & Enterprises

Content That Engages, Ranks, and Converts

Strategic Planning

Expert Execution

Measurable Results

Proof, Not Promises: YMYL Case Study

Challenge: Flat Traffic & Over-Reliance on Paid Ads

Solution: A Full-Funnel SEO & Content Overhaul

7x

$200k/mo

+73%

Transparent SEO Copywriting Pricing

Pro SEO Copywriters

Expert SEO Copywriters

What Our Clients Say

Who is MySEOConsult?

FAQs About Hiring an SEO Copywriter

Book a Free Consultation

Resources & Tools

Services & Strategy

Bryan Reynolds, SEO Expert

Connect With Me

Before you go — take the toolkit with you.

Featured In

Why Hire an SEO Copywriter?

More Than Words. We Deliver a Content Engine.

How to Hire a *Useful* SEO

Our SEO Copywriting Services

For Businesses & Brands

For Agencies & Enterprises

Content That Engages, Ranks, and Converts

Strategic Planning

Expert Execution

Measurable Results

Proof, Not Promises: YMYL Case Study

Challenge: Flat Traffic & Over-Reliance on Paid Ads

Solution: A Full-Funnel SEO & Content Overhaul

7x

$200k/mo

+73%

Transparent SEO Copywriting Pricing

Pro SEO Copywriters

Expert SEO Copywriters

What Our Clients Say

Who is MySEOConsult?

FAQs About Hiring an SEO Copywriter

Book a Free Consultation

Subscribe to Our SEO Copywriting Newsletter

How to Hire a Useful SEO