SEO for Fintech Companies

(Examples, Templates, and How to Get Started)

“Fintech SEO - like any financial service - is unbelievably competitive. However, it is not insurmountable. There are ways to beat those already out there. Follow my strategy and you can.”

Bryan Reynolds,

CEO @ BR.Digital

a graphic that shows two people speaking on a mobile device

Welcome to the world of SEO for Fintech, where the fast-paced fintech industry meets the ever-evolving landscape of search engine optimization.

I'm Bryan Reynolds, a seasoned expert in SEO with over 15 years of experience, and I'm here to guide you through the intricate maze of SEO strategies specifically tailored for the fintech sector.

Let's jump right in.

a robot teach about seo site structure

Lesson 1 - Site Structure

Is Your Site Setup for Optimal Success?

The success of your fintech company's SEO efforts starts with the structure of your website.

A well-structured website improves the user experience and helps search engines understand your content better.

It also facilitates link building, which is crucial in gaining higher positions in search results.

For instance, a clear navigation menu with distinct categories and subcategories makes it easier for both users and search engines to find and understand your content.

Here's an example of an optimal URL structure.

  • Homepage: ``
  • About Us: ``
  • Blog Overview: ``
  • Personal Finance Blog Post: ``
  • Services Overview: ``
  • Investment Services Page: ``
  • 401k Investment Management Page: `
  • Contact Page: ``

The structure should be easy to navigate, with relevant pages linked together to boost your online visibility.

a person trying to figure out keywords

Lesson 2 - Keyword Research

How to Find the Best Keywords for Blog and Service Page Content

Keyword research is essential in any successful SEO strategy.

It helps you understand what your target audience is searching for and allows you to optimize your content accordingly.

Tools like ahrefs, semrush, SurferSeo, or Google Keyword Planner can assist in finding specific keywords that align with your fintech services.

For example, if your fintech company specializes in personal finance management, target keywords like "personal finance management app" or "best personal finance tools" could drive more organic traffic to your site.

a bull looking to the right


When building your list of keywords, it's vital to align them with searcher's intent. This will ensure that the audience finding your website is actually seeking the services you offer. Here's a list of keywords to research and the presumed intent behind them.

  • Fintech Solutions: Users searching for this term are likely looking for a range of financial technology services. The intent is to find a company that offers modern financial solutions.
  • Best Budgeting Apps: This keyword targets individuals seeking tools to help manage their finances. The intent is informational but can lead to transactional actions if they find a suitable product.
  • Mobile Payment Security: Users searching with this phrase are concerned about the safety of their financial transactions on mobile platforms. The intent is firstly educational, and those informed users could be leads for security solutions.
  • Investment Tracking Software: This search indicates a user looking for tools to monitor their investments. The intent could be transactional if they are looking to purchase a tool, or informational if they're researching options.
  • Peer-to-Peer Lending Platforms: The intent here is likely to either engage in lending or borrowing via fintech, reflecting a highly transactional or commercial investigation.

Understanding the intent behind keywords is critical for creating content that directs the right kind of traffic to your website. Getting the intent right ensures you attract users who are more likely to convert into customers rather than visitors who bounce off the site because the content doesn't match their needs.

Lesson 3 - Content Marketing

What should you write about exactly? and Why?

Content marketing is a powerful tool for fintech businesses.

It allows you to provide valuable information to your target audience, establish your fintech brand as an authority in the industry, and improve your SEO performance.

Your content strategy should focus on topics that address the pain points of your audience and are relevant to your services.

For instance, blog posts about "Improving credit score with fintech tools" or "How to manage investments with fintech" can attract potential customers and increase traffic to your website.

a person writing a content plan

Target Audience Examples

Creating a diverse array of blog content tailored to different segments of your target audience is crucial. Here is a list of potential blog content examples along with the audiences they are intended to serve.

For Newcomers to Fintech:

"Fintech Basics: Everything You Need to Know to Get Started"

Audience: Individuals who are new to fintech and looking for basic information and guidance.

For Personal Finance Enthusiasts:

"10 Personal Finance Tips to Transform Your Wealth with Fintech"

Audience: Individuals seeking to improve their personal finance management through fintech tools.

For Tech-Savvy Users:

"The Future of Money: Exploring Advanced Fintech Innovations"

Audience: Technologically advanced users interested in emerging fintech trends and innovations.

For Small Business Owners:

"How Fintech Can Simplify Accounting for Your Small Business"

Audience: Small business owners looking to leverage fintech for financial management and accounting.

For Investors:

"Investment Strategies: Maximizing Returns with Fintech Platforms"

Audience: Experienced investors who are interested in using fintech tools to enhance investment strategies.

For Security-Conscious Consumers:

"Ensuring Your Financial Data is Secure: A Guide to Fintech Security"

Audience: Users concerned about the security of their financial information on fintech platforms.

For Students:

"Managing Student Loans Effectively with Fintech Applications"

Audience: Students or recent graduates seeking fintech solutions to manage and repay student loans.

Each blog post idea is aimed at attracting specific audience sectors, providing valuable information, and potentially leading to conversion through the alignment of content with the unique interests and needs of each group.

a person with a mobile device as a pos system

Lesson 4 - Perfectly Optimized SEO Blog Posts and Service Pages

Optimizing your blog posts and service pages is a key part of your fintech SEO strategy.

This involves using your target keywords in strategic places like the title, meta description, headers, and throughout the content.

Moreover, ensuring your website speed is optimal and that it's mobile-friendly is also crucial as these are factors that search engines consider when ranking websites.

financial technology looking mobile and computer

Checklist for Perfectly Optimized SEO for Fintech Blog Posts and Service Pages

In order to create content that ranks well and attracts the right audience, follow this checklist for SEO optimization.

Keyword Research and Selection

Identify primary keywords for each blog post and service page.

Select long-tail keywords that match user intent.

Compelling Titles

Write unique and enticing titles that include the primary keyword.

Keep it under 60 characters to ensure full display in search results.

Meta Descriptions

Craft a meta description that succinctly summarizes the page content and includes the primary keyword.

Keep it under 160 characters for optimal display.

Header Tags

Use header tags (H1, H2, H3) to structure content logically.

Include keywords in header tags, especially in the H1 and H2 tags.

High-Quality, Relevant Content

Write content that is informative, reliable, and engaging.

Make sure the content satisfies the search intent of your target keywords.

Visuals and Multimedia

Incorporate relevant images, videos, and infographics.

Use alt text on images to describe the visual with keywords.

Internal and External Links

Include internal links to related content on your site.

Reference authoritative external sources where appropriate.


Ensure your website is responsive and mobile-friendly.

Loading Speed

Optimize images and use caching to improve page load times.

Check page speed with tools like Google's PageSpeed Insights.

URL Structure

Use a clear and descriptive URL structure with keywords.

Social Sharing

Add social sharing buttons to encourage distribution.

Calls-to-Action (CTAs)

Include clear CTAs to guide users towards conversion.

SEO Monitoring and Updating

Regularly monitor your SEO performance using tools like Google Analytics.

Update your content periodically to keep it current and relevant.

By adhering to this checklist, each blog post and service page on your fintech website can be optimized for both search engines and users, enhancing visibility, user experience, and conversion rates.

Lesson 5 - Content is Published to the Search Engines. Now What?

Now that you've done everything perfectly, now we enter the next phase.

After the publication of blog posts and service pages, an active post-publication strategy is key to maximize their impact and reach. This includes the following.

computer typing

Link Building

Reach out to industry influencers and websites to generate quality backlinks.

Guest post on reputable sites in the fintech sphere to link back to your own content.

Content Refreshing

Regularly update posts with new data, developments, or relevant information to maintain accuracy and freshness.

Revise older content to improve its performance based on SEO analytics findings.

Content Promotion

Utilize social media platforms to share and promote new posts.

Engage with your audience through newsletters and email campaigns highlighting recent publications.

User Engagement

Encourage comments and discussions on published posts to boost engagement.

Respond to user comments and feedback to foster a community.

Performance Tracking

Monitor traffic, engagement, and conversion metrics through analytics tools.

Use this data to inform future content creation and optimization strategies.

Re-Purposing Content

Adapt blog content into different formats such as infographics, podcasts, or webinars for broader reach.

Leverage snippets or key points from articles on platforms like Twitter or LinkedIn for microblogging.

Influencer Collaboration

Partner with fintech influencers to review or mention your content, amplifying reach to their followers.

Paid Advertising

Consider using paid search or social media advertising to increase visibility of key content pieces.

SEO Audits

Conduct periodic SEO audits to ensure that content is consistently aligned with the best practices for search engine ranking and visibility.

Implementing this post-publication strategy, you can ensure that your content continues to attract and engage your target audience while supporting your site's overall SEO and content marketing objectives.

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Overwhelmed? Need some Help?

I can help you out. Consulting Services Starting at $100/hr.

The fintech industry is a dynamic space that is constantly being reshaped by innovations.

To thrive in this environment, financial services companies need to have a solid grasp of fintech SEO strategies that can drive search traffic to their digital platforms.

Understanding search engine algorithms and how to align them with your business goals is an integral part of this process.

Organic search is a key component of any successful fintech marketing strategy.

It's about more than just getting your website to rank high in search results; it's about ensuring that your potential customers can find you when they need your services.

My approach to SEO is holistic, combining a robust content marketing strategy with technical optimization to maximize your visibility on digital marketing channels.

Contact me if you need direct assistance into the world of fintech SEO, explore effective strategies, and learn how to leverage the power of organic search to drive growth for your fintech business.

Whether you are a startup or an established financial services company, this guide is designed to provide you with the tools you need to succeed in the rapidly evolving fintech landscape.

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Anthony Adams
Anthony Adams
The guy knows his stuff. For all your optimization needs, Bryan is your guy. He's got a deep knowledge of the field and a top-notch attitude! Thanks for all your help!
Chris Thomas
Chris Thomas
Very professional and is very transparent with his process. Would recommend him to anyone needing help in SEO.
Eric Oshea
Eric Oshea
Look no further! You’ve found your guy! Bryan is one of the most skilled, detail oriented, crafty, educated, CREATIVE, people in the business! I have had had the honor of seeing him from early on, to now having become one of the biggest success stories when it comes to making your goals and dreams come true! My website, edits, and logarithmic strategy is now peaking because of Bryan and his skills! So grateful to work with him and be one of his clients! You will be as well! 🌟
Joe Stephenson
Joe Stephenson
Bryan has a deep knowledge of SEO, he does a great job, is very professional, and is easy to work with. I've enjoyed working with him in the past, and will be working with him again in the near future.
Nathan Shire
Nathan Shire
Bryan wasted no time identifying and targeting key areas to increase traffic to our website and help grow our music school. This was very important when COVID hit and we had to roll out an entirely new online program. Instead of losing business, our business grew!
Josh Kingsley
Josh Kingsley
You will be hard pressed to find a better SEO professional than Bryan. His knowledge of the process and pragmatic marketing application make him the correct individual for your job. If your goal is to increase traffic and leads for potential customers you must have rock solid SEO. Bryan can help you plan and execute what works for you and your organization. Highly recommend.