The SEO plan workflow Three core pillars drive the plan. Technical, authority and reporting are the supporting cast. 1 Goals SMART goals + KPIs 2 Keyword research Opportunity matrix 3 Content planning Roadmap + cadence 4 Technical SEO Crawl · index · rank 5 Authority building Links + digital PR 6 Schema & reporting KPI dashboard Review monthly, revisit quarterly Core pillars Supporting work Feedback loop
The plan flows through six sections, but only three are pillars. Reporting closes the loop straight back to your goals.